The following post was written and/or published as a collaboration between Benzinga's in-house sponsored content team and a financial partner of Benzinga. Today's consumer companies and business-to-business (B2B) firms are finding themselves in a fast-paced, competitive race to attract and secure new clients. One approach that's increasingly gaining popularity is customer engagement. Customer engagement entails prioritizing long-term relationships with consumers and B2B clients. It's about working to develop and maintain relationships throughout multiple interactions and across various channels. The research suggests profound benefits for companies that invest in customer engagement solutions.